AWAAM began with a simple idea: streetwear should feel like more than just clothing. Founded by Nomaan Khan in 2026, AWAAM was created for people who want to express their individuality, confidence, and mindset through what they wear. We wanted to build an Indian streetwear brand with its own identity - bold, understated, and made for the streets.
From the beginning, we have believed that good design means nothing without good quality. That is why we focus on creating premium pieces with carefully selected materials, considered fits, and attention to the details that matter. Every AWAAM piece is designed to be comfortable enough for everyday wear while carrying an identity of its own.
AWAAM is not only about what we make, but it is also about the people who choose to wear it. We are committed to giving our customers a straightforward, reliable shopping experience, from discovering a product to receiving it at their doorstep. If you ever need help, our commitment to customer service means we are here to listen and assist.
AWAAM - Indian Streetwear for those who think differently. We are building this brand one piece, one customer, and one statement at a time.